Renee Lynn Frojo is a writer, strategist, and former journalist who’s built multiple creative ventures—from food blogs to online magazines to a thriving content consulting business.

In this episode, Renee shares why she’s walking away from one-to-one client work and betting big on herself (again). She opens up about evolving as a solopreneur, finding clarity through experimentation, and what it really takes to stay motivated when the initial spark fades. From a press badge in D.C. to building a food blog from scratch, Renee traces how every chapter of her career has uniquely prepared her to help others tell their stories—and now, to launch A Good Reputation, a new newsletter about building businesses with intention and integrity.

(00:00 ) Intro

(01:03 ) Getting traction on LinkedIn by breaking the mold

(02:21 ) Why she stopped trying to be an “expert”

(03:35 ) How Renee approaches honest writing

(05:12 ) Writers she admires and what she’s learned from them

(07:26 ) Going back to journalism roots

(11:00 ) The turning point to go solo

(14:06 ) Her first blog, Make It Like A Chef

(15:42 ) Why 10K followers wasn’t enough

(17:46 ) Selling Woman Born and entering consulting

(19:44 ) Building a content business and evolving again

(22:06 ) When discomfort means it’s time to pivot

(24:05 ) The compounding value of all her projects

(27:03 ) Launching A Good Reputation

(29:31 ) Turning down clients to make space

(32:28 ) Escaping the one-to-one “freelance trap”

(34:08 ) Moving toward cohorts and courses

(35:56 ) Making the leap (with a safety net)

(43:00 ) Lessons she’d do differently

(44:33 ) What she’s building next

Follow Renee on LinkedIn: https://www.linkedin.com/in/renee-lynn-frojo/

Check out A Good Reputation: https://www.reneelynnfrojo.com/

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