Staying Educated About Climate Change

As climate change intensifies, the heightened frequency of natural disaster weather-related events is quickly becoming the new reality. Whether it be prolonged wildfire seasons in Northern California or destructive hurricanes off the Florida coast, citizens across the country are beginning to bear the burden of a changing climate. For those of us yet to experience the full force of such events, our primary means of gathering information on natural disasters is through the media. Without the media’s coverage of extreme climatic events, it is difficult for people not directly impacted to be fully aware of the dangers of a changing climate. While climate change impacts more people every year, severe impacts still feel like an abstract, distant concern that may never affect them personally. In order to reframe this perception, climate storytelling, which includes steps for action and recovery, is becoming foundational towards building empathy in the wake of the climate crisis.

What is Climate Journalism?

Climate journalism, the process of collecting and distributing accurate information on extreme weather events and climate change-related impacts, has been an essential element for informing the public about the effects of a changing climate. Following Al Gore’s 2006 documentary, An Inconvenient Truth, climate journalism increased by 1,000 percent in the media from the year 2000. This increase in viewership is most likely attributed to the rise of ethical concerns relating to the climate crisis as more people began to suffer the effects of natural disasters. The majority of Americans, approximately 54%, now identify climate change as a major threat to the country’s well-being. Media Matters found that news and morning shows such as ABC, CBS, NBC, and Fox spent a total of around 23 hours discussing climate change in their annual 2022 reporting. Unfortunately, climate coverage still only accounts for around 1% of corporate broadcasting, even though the climate crisis is rapidly worsening.

Keeping the Public Aware and Prepared

Climate journalism not only raises awareness for the public, but can provide steps for change in combating one of the most pressing issues of our time. People need accurate information in order to make informed decisions. Strong, reliable reporting can provide citizens and policymakers the information needed to prepare for and adapt to the potential impacts climate change brings. Climate journalism can offer hope to the public, providing people with the voice and power to make a difference. By including climate change in the media, people can begin to see the incoming reality of this crisis, inspiring citizens to take action.

The Struggles of Climate Coverage

Unfortunately, there remain many obstacles that hold back media organizations from prioritizing climate coverage. Climate-related disasters can be hard to access, difficult to watch, and politically polarizing. Media outlets may struggle to gain large viewership, deterring them from covering climate events. Further, the various approaches to climate journalism can create discrepancies in the type of media coverage disseminated. For example, should climate topics be covered locally or nationally? What solutions should climate journalism focus on? Such a broad scope may distract from the realities currently being faced. Unfortunately, media coverage of environmental issues still only occupies a very small proportion of total media. There remains a need for increased resources, strategies, and investment in climate and environmental journalism. Further, many major news outlets publish misleading promotional content for fossil fuel corporations, greatly impacting the opinions of viewers on such controversial issues. There are, of course, many examples of excellent climate change coverage.  Our modest effort at Climate Break, as a small example, focusing on climate solutions and the wide variety of actions and initiatives being developed around the world, is designed to provide quick insights into climate solutions.  

Who is Jonathan Vigliotti?

Jonathan Vigliotti, CBS News correspondent, is just one example of the many climate journalists directly involved in the movement to inform the public on the effects of climate change. Vigliotti’s work as an environmental journalist has taken him to over forty countries and territories across six continents. Author of Before It’s Gone: Stories from the Front Lines of Climate Change in Small-Town America, provides personal insights into the everyday lives of Americans affected by climate change, presenting a compelling argument for the urgency of taking action now. Vigliotti believes that climate journalism has the power to spark change through the use of accurate, inspiring, and thought-provoking reporting. 

Further Reading

• Shäfer & Painter, Climate journalism in a changing media ecosystem: Assessing the production of climate change-related news around the world (WIREs Climate Change 2020)
• MacDonald, How broadcast TV networks covered climate change in 2022 (Media Matters)
• Tyson et al., What the data says about Americans’ views of climate change (Pew Research Center, 2023)
• BBC, Why climate change should be at the heart of modern journalism (2023)

For a transcript of this episode, please visit https://climatebreak.org/using-climate-journalism-to-connect-weather-events-and-climate-with-jonathan-vigliotti/