Resigning Athletes: How to get runners to stay after their goal race
Update: 2025-10-10
Description
Fall marathon and half marathon season is upon us!! As run coaches, it's an exciting and busy time where many of your athletes are running the races you've been helping them prepare for MONTHS for.
And in the back of your mind, you might wonder - how many will stay after this race?
In this episode of the Runner Rising Podcast, I discuss all the methods I use in my coaching to help retain my athletes, season after season.
This includes:
- How to create the expectation of a longer term coaching relationship starting with onboarding.
- Using a monthly check in form to make sure the runner is feeling supported and catching any miscommunications right away.
- Using the pre-race call and post-race reflection to celebrate wins, set new goals and continue coaching.
- How having other offers - a community, an supplementary program, etc, can help with retention.
- How you can use your marketing to attract clients who are more likely to stick with you season after season.
And of course...we discuss the MINDSET you need to have to charge more and retain more athletes.
I hope you enjoy this episode and best of luck to all your runners racing over the next couple of months!
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