George McLaughlin was born and raised in Laurel, Mississippi. He attended school and swam competitively in Jacksonville, Florida where his parents met. He and all of his siblings were competitive swimmers growing up. He loved the small town feel of Laurel. He enjoyed playing outside and riding his bike until it was time to come in for dinner. More about George: ” I began my professional career working in a small, family-owned restaurant called McAlister’s Deli while I was a student at the University of Mississippi. The restaurant was popular, and I recognized the potential for growing the concept into something bigger. After graduation, I stayed with the company and relocated to Jackson, MS, where I played a role in creating the franchise division of McAlister’s Deli. After training numerous franchisees, I grabbed a more significant stake in the brand by becoming the first McAlister’s Deli employee to become a franchisee. I opened my first franchise location in Columbia, SC. Over the next decade, I developed 16 additional locations of McAlister’s Deli. Concurrently, I also owned and operated three Italian Pie restaurants in South Carolina. Our company, MAC Restaurant Corporation, received numerous awards as a franchisee of McAlisters, including Franchisee of the Year, Innovator of the Year, Highest Unit Volume per Restaurant Award, and the McAlister’s Dedication Award for Excellence. We were also awarded the 14th Fastest Growing Company in South Carolina. I also founded the Franchise Advisory Council for McAlister’s Deli and served as president for three years. Despite ventures into other sectors like development and retail after my time at McAlister’s, I knew I wanted to return to the world of restaurants. The restaurant business never truly leaves your blood. So, when I came across a local food critic’s review in 2017 about a local caterer planning to launch a food truck business focused on biscuits, I reached out to Michael Greeley. I remember telling him, “If your food is half as good as your name, we have something special here.” And with that, the Vicious Biscuit journey began, bringing the concept to life through brick and mortar in 2018. Since then, we have opened 5 additional locations spanning three states: North Carolina, South Carolina, and Florida. Our seventh location will be opening in Columbia, SC, this April and our first franchise location will open in Akron, OH in May.

More about Viscious Biscuit:”Vicious Biscuit was born from a simple idea to create something extraordinary from the ordinary. We aimed to redefine the brunch experience, infusing it with innovation and Southern hospitality.