Roger Dunn, Global Lead for Retail Media at Diageo joins Colin Lewis to explore the multifaceted world of retail media within the alcoholic beverage sector, highlighting Dunn's extensive experience across agency, platform, and brand perspectives. 

Key themes in this episode include the diverse challenges and opportunities in various global markets due to differing regulations and consumer purchasing habits, such as the distinction between "on-trade" (consumption at venues) and "off-trade" (retail purchases). 

The conversation also touches on emerging trends like quick commerce and the strategic use of data in retail media, concluding with a light-hearted segment about Dunn's viral "meme lord" persona within the industry.