Retail Resonance: Branding Beyond the Shelf. - Kristi Weiler
Description
In this episode of the Retail Corner podcast, Kristi Weiler, Head of Merchandising Analytics & Pricing at Hanna Andersson, dives into the complexities of brand management. She discusses how a brand is more than just a name—it embodies the values, mission, and unique qualities that set a company apart.
About our guest, Kristi Weiler:
As the Head of Merchandising Analytics and Pricing for Hanna Andersson, Kristi is a data-driven and results-oriented leader responsible for strategic initiatives that grow market share and deliver profitable comp growth.
Prior to joining the Hanna Andersson team, Kristi had a 24-year career at Gap, Inc. in various roles of progressively increased responsibility across inventory management, buying, and e-commerce. As an avid student of the customer, Kristi brings a wealth of experience across the product-to-market ecosystem, a passion for spearheading digital innovation to enhance customer experiences, and a drive for conversion funnel optimization.
Living in the San Francisco Bay Area, Kristi is a fitness enthusiast and enjoys time in the outdoors with her family.
Linkedin: https://www.linkedin.com/in/kristiweiler
Website: Hanna Andersson, the leading premium children and baby apparel brand.
About Retail Corner Podcast:
Host: Cole Koumalats
Producer: Sachin Kumar Bhate
Podcast Sponsor: Proxima360
Listen to other podcasts at: https://proxima360.com/retail-corner.podcast
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