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Steven Bartlett’s bestselling book and podcast The Diary of a CEO have captured the world’s attention—but what can retail professionals actually learn from it?

In this extended deep-dive episode of Retail101online, recorded just ahead of the Christmas retail rush, we unpack not just the book—but the man, the mindset, and the methods behind one of the most influential business platforms in the world.

Join us as we explore:

• The real story of Steven Bartlett’s rise from dropout to Dragon.
• Why The Diary of a CEO podcast became a global phenomenon—and what makes it different.
• Three powerful laws from the book that apply directly to retail success, leadership, and consistency.
• Practical, on-the-floor actions for store managers and teams, in our Help Is On The Way segment.
• A final reflection on what ordinary people can learn from extraordinary success stories.

Whether you’re leading a team, building your retail career, or just looking for inspiration that sticks—this episode is your blueprint for real change.

🎧 The Diary of a CEO isn’t just a book—it’s a mindset. And today, we translate it into the language of retail.

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