In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:

- The explosion of retail media networks
- Why marketplaces are making a comeback
- OpenAI's retail ambitions (and that Instacart CEO hire)
- GenAI adoption across retail use cases
- The rising threat to Google from TikTok and AI search
- What's actually agentic vs. "faugentic"

⏱ Notable Timestamps:

00:06 in this episode">00:06  – What is Retailgenic and what's at stake in AI shopping
03:00 in this episode">03:00  – Why retail media networks exploded post-COVID
07:30 in this episode">07:30  – Instacart's ad business & the OpenAI CEO move
10:00 in this episode">10:00  – How big retailers are actually using GenAI today
14:00 in this episode">14:00  – Is Google search under threat from ChatGPT, TikTok & Perplexity?
20:00 in this episode">20:00  – Agentic shopping: hype vs. reality
26:00 in this episode">26:00  – Could AI replace ticket brokers and influence high-demand shopping?
31:00 in this episode">31:00  – The power of TikTok shopping and influencer-led discovery
33:00 in this episode">33:00  – Closing thoughts on what's truly "agentic" vs. faugentic

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