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Rethink What You Call Change

Rethink What You Call Change

Update: 2025-06-30
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Many organisations claim to be transforming — but are merely optimising. In this episode, we expose the critical difference between refining existing systems and redefining them entirely. Discover why confusing efficiency with innovation can stall your future relevance, and how true transformation requires more than upgrades. Learn how to evaluate your initiatives, avoid legacy traps, and lead with forward-looking clarity. If you’re a leader navigating digital disruption, AI, or business model reinvention — this episode will help you move from momentum to meaningful change. 

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Rethink What You Call Change

Rethink What You Call Change

Rob Llewellyn