In this episode of Inside MedTech Innovation, I sit down with Doug Hubbard, the decision science expert behind How to Measure Anything and The Failure of Risk Management. Together, we unpack the hidden flaws in how MedTech organizations assess uncertainty—and how to fix them with data-driven models.

00:22 Meet the Expert: Doug Hubbard

01:25 The Importance of Data-Driven Decision Science

03:01 Challenges in Risk Management

04:44 Doug Hubbard's Journey and Career

22:53 Applied Information Economics Explained

44:59 Understanding Clinical Trial Evidence

45:18 The Analysis Placebo Effect

47:21 The Psychology of Risk Scoring

48:47 Partition Dependence and Illusion of Agreement

52:30 Quantitative Methods in Risk Management

59:04 Practical Steps to Improve Risk Assessment

01:13:34 Addressing Third-Party Risks

01:21:57 Regulating Medical AI

01:27:07 Conclusion and Final Thoughts

Follow Shannon and Doug:

Connect with Shannon: 

LinkedIn: https://www.linkedin.com/in/shannonlantzy

Website: https://www.shannonlantzy.com

Connect with Doug: 

LinkedIn: https://www.linkedin.com/in/dwhubbard/

Website: https://hubbardresearch.com/