YouTube Rewind 2011 was the second installment of YouTube’s end-of-year retrospective series. It repeated the format from the previous year, counting down the top 10 most viewed videos on the platform in 2011. However, it introduced an element that would become central to Rewind, a YouTuber cameo, with Friday songstress Rebecca Black playing the role as host.

We discuss how the popular videos shifted from creator channels in 2010, to more generic talking animal slop in 2011. While OG YouTubers like The Lonely Island are featured on the list, and creators like Jenna Marbles and Smosh are shown in the video montage, there’s definitely a less ‘YouTube’ feel to the 2011 top 10. It’s easy to theorise that YouTube themselves agreed, given they moved away from the countdown format the following year.

How do you feel about 2011 Rewind? Do you prefer the countdown format, or the YouTuber cameo music video style of later Rewinds?

CHAPTERS

00:00:00 Introduction

00:01:10 YouTube Rewind 2011 format

00:03:06 Rebecca Black is hosting

00:04:33 Opening montage recapping 2011

00:12:01 10. Mom hugs baby kitten

00:14:19 9. The Force

00:19:33 8. Born this Way cover by Maria Aragon

00:23:53 7. The Creep, The Lonely Island

00:26:09 6. Look at Me Now cover by Karmin

00:32:01 5. Nyan Cat

00:35:48 4. Talking twin babies

00:39:01 3. Jack Sparrow feat. Michael Bolton - The

Lonely Island

00:41:08 2. Ultimate dog tease

00:44:04 1. Friday, Rebecca Black

00:45:06 Compared to 2010 YouTube Rewind

00:52:23 Rewind 2011 YouTube blog post

00:55:42 Lucy's subscription: Her birthday

01:02:48 Max's subscription: Martini

01:03:53 Lucy teases Dan and Phil ep

SOCIALS AND CONTACT INFORMATION

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