How can technology make car ownership smarter, safer, and more seamless while addressing data privacy and ethical challenges? By creating intuitive, user-focused, and inclusive solutions, we can revolutionise how we interact with vehicles and their data.  

In this episode, Richard Eaton, CEO and Founder of Pedal, shares his entrepreneurial journey and vision for redefining automotive ownership. With experience at top brands like Visa, Sky, O2, and Vodafone, Richard’s expertise fuels Pedal’s innovative approach.  

Pedal empowers drivers with features like real-time EV charging trackers, parking safety crime maps, instant car value assessments, and tools to monitor battery health and recalls. These tools prioritise convenience, transparency, and smarter car management.  

Richard envisions a future where data empowers drivers ethically and transparently. By addressing data privacy challenges and building trust, Pedal exemplifies how technology can transform car ownership.  

This episode offers inspiring insights into the intersection of cars, data, and innovation for a smarter driving future.

0:00 Intro

1:30 Entrepreneurial Journey and Automotive Space

2:59 Core Features of the Pedal App

4:50 Data Points and Crime Statistics

6:33 User-Centric Design and Data Privacy

9:29 Data for Good and Location Sharing

21:41 Insurance and Warranty Savings

33:38 Challenges and Trends in the Automotive Industry

43:09 Future of Data and Technology

48:22 Quick Fire Data Round

58:51 Autonomous Vehicles and the Future of Transportation

For more information head to https://www.miraitalent.com/

To learn more about Pedal head to 

PedalApp.com

Welcome to “Let’s Talk Data”, a deep dive into the transformative realm of data with the trailblazers of this disruptive industry.

Your host Emma Crabtree explores the latest trends and developments in the data sector, while also delving into the personal stories of these data pioneers.

They reveal how they harness data, not just in business, but in shaping their everyday lives, from optimising daily routines to making data-informed decisions. You'll hear about their motivations, role models, and how they plan to use their position to innovate, inspire and influence change.

Many companies today are still missing the golden opportunity to unlock true potential with their data. Our conversations will shed light on this untapped potential as well as the pivotal role that data professionals play in driving progress.

“Let’s Talk Data” is your go-to source for inspiration and knowledge, providing a front-row seat to the future of data-driven insights and innovations.