DiscoverThe Exceptional Sales Leader PodcastRevolutionising Sales with Use Case Based Selling Strategies – Simon Ooley
Revolutionising Sales with Use Case Based Selling Strategies – Simon Ooley

Revolutionising Sales with Use Case Based Selling Strategies – Simon Ooley

Update: 2025-08-14
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In this episode of the Exceptional Sales Leader Podcast, I am joined by Simon Ooley, the dynamic CEO of Veles. The discussion centers on transforming enterprise sales with AI-powered collaborative tools, as well as leveraging innovative pricing and use case presentations to streamline the sales process. Simon shares his journey from being a BDR to leading international sales operations and establishing Veles, with a focus on addressing the prevalent challenges sales teams face today. Throughout the conversation, Simon highlights the critical role that understanding and presenting use cases play in successful sales engagements. He discusses how Veles's platform integrates with call recording and CPQ tools, enabling sales teams to efficiently generate comprehensive and buyer-focused presentations. As sales methodologies evolve, Simon underscores the need for solutions rooted in first principles thinking to enhance seller effectiveness and accelerate sales cycles, ultimately aiming for organisations to achieve 100% quota attainment.







To connect with Simon and to learn more about Veles, please go to:







LinkedIn - https://www.linkedin.com/in/simonooley/







Website - https://www.getveles.com/
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Revolutionising Sales with Use Case Based Selling Strategies – Simon Ooley

Revolutionising Sales with Use Case Based Selling Strategies – Simon Ooley

Darren Mitchell