Podcast Description: Digital Marketing Today

Digital Marketing Today

Get ready to dive into the cutting-edge world of digital marketing with our latest episode of Digital Marketing Today! This episode is all about the modern innovations that are reshaping the digital marketing arena.

Episode Highlights

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  StackAdapt's Unified Platform

  
  

  Discover how StackAdapt is revolutionizing digital marketing with their new unified platform. This state-of-the-art solution integrates programmatic advertising, email marketing, and first-party data to enhance seamless customer journeys and precision marketing. As we turn away from third-party cookies, the importance of CRM integration and personalized engagement through actionable first-party data becomes ever more crucial.

  
  


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  Dealer Alchemist's Soft Credit Pull Tool

  
  

  Explore the automotive sector's innovative leap with Dealer Alchemist's introduction of the Soft Credit Pull tool. This tool allows consumers to easily gain payment estimates without undergoing a hard credit inquiry, marking a significant move towards customer-centric digital solutions.

  
  


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  LinkedIn's Pivotal Role in B2B Marketing

  
  

  Uncover how LinkedIn is expanding its influence in B2B marketing through advanced precision targeting and AI-driven tools that significantly boost ROI. We delve into effective strategies using job titles and company sizes, while also discussing the importance of managing challenges like ad fatigue for optimal performance.

  
  


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  AI-Facilitated Responsive Search Ads on Google

  
  

  The rise of responsive search ads on Google showcases the potential of AI advancements in optimizing ad performance. By focusing on automation and personalization, these ads align more closely with user intent than traditional keywords. In this evolving landscape, A/B testing remains a vital practice, emphasizing the need for marketers to stay adaptable and informed.

  
  

Join us for an in-depth exploration of these topics and discover how these innovations demand strategic insight and technological agility in the fast-paced digital marketing landscape.