In this episode of the Champion Living Podcast, Doug sits down with Tim Tippmann, the owner and operator of Beastmaster Rodeo Gear, to talk about what it really means to raise the standard in rodeo equipment

From humble beginnings to building one of the most trusted brands in the industry, Tim shares how Beastmaster has revolutionized rodeo gear through innovation, athlete feedback, and relentless pursuit of quality.

You'll hear how Beastmaster's partnership with Champion Living has evolved — from creating safer, smarter equipment to investing back into the sport through the Beastmaster Rodeo Scholarship at the Optimal Performance Academy.

This isn't just about products — it's about passion, legacy, and the people behind the gear that keep rodeo athletes performing at their best.

In this episode you'll learn:

• The story of how Beastmaster Rodeo Gear began and grew into a powerhouse brand

• Why "raising the standard" is more than a slogan — it's a mission

• How innovations like the Pro Gel Line, Impact Gel Neck Rolls, and Frost Legacy Collection are changing safety and performance standards

• The importance of investing in your gear for long-term success and career longevity

• How Beastmaster is supporting youth rodeo, contractors, and Western families nationwide

Whether you ride, rope, haze, or help — this episode will inspire you to take pride in the tools of your trade and invest in yourself like a true professional.

Thank you to our Sponsor, The Rodeo Now App for the relentless support of our mission! Make sure you download the app and become a part of the RodeoNow Family!

Find out more at: https://rodeonow.com/

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