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Rich Allen, Founder of Tour De Profit, is a business advisor and nationally renowned public speaker. Rich is in the business of helping business owners engage and activate the power of their team. For the last 30 years, he’s gathered knowledge and expertise that allows him to inform business leaders. He aims to help them energize their team and transform their business into one that is profitable, sustainable, and driven by radically engaged team members.

In his interview, Rich shares a variety of powerful tips business leaders can use to heighten the power of their teams. Rich discusses the tremendous value of building your values into your team as well as why you shouldn’t limit your growth to just your own knowledge. He also explains the way a high functioning business should operate using a bike as a metaphor. Rich emphasizes the importance of working proactively rather than reactively. If you wish to activate the power that currently lies dormant in your employees, this information is for you.

• 4:55-5:59 : Why we shouldn’t limit our business growth to just the knowledge of the business owner.


• 6:21-7:22 : Build a spirit of constant improvement embedded in the team.


• 10:34-11:41 : A piece of Rich’s metaphor of how business is like a bike.


• 15:04-16:03 : Radical engagement and Maslow’s Hierarchy of Needs.