Rich Kozak is a seasoned branding strategist, best-selling author, and the Founder of RichBrands, recognized for helping entrepreneurs and business leaders clarify their purpose and shape the language that brings an impact-driven brand to life. With more than four decades of global branding experience and service on the American Marketing Association International Board of Directors, he developed the Impact-Driven Branding™ process—a seven-step methodology that aligns a brand’s message with the meaningful impact its leader is committed to making.

In addition to his branding work, Rich leads IMPACT DRIVEN Publishing, guiding clients in transforming their expertise into published books that expand their visibility and influence. Known for his clarity, authenticity, and purpose-focused approach, he mentors individuals who want to build brands that genuinely serve others and create lasting positive impact.

Chapters

• (00:00:00 ) - Tron Podcast: Rich Kozak
• (00:00:41 ) - The Secret to Branding Success
• (00:05:32 ) - In the Elevator With Audience
• (00:06:25 ) - 7 Common Mistakes Companies Make When Building a Brand
• (00:11:20 ) - Data Security and Privacy: The Challenges
• (00:15:33 ) - On Branding and Marketing
• (00:19:48 ) - The Four Things a Brand Must Have to Come Alive
• (00:20:49 ) - Is Artificial Intelligence Bad for Business?
• (00:26:38 ) - Branding You With Impact
• (00:30:18 ) - Rich Kozak on The Tron Podcast