DiscoverSports + Outdoor MentorsRiding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership
Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership

Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership

Update: 2024-09-08
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Join us in this episode of Sports and Outdoor Mentors as we sit down with Matt Barr, co-founder and co-owner of All Conditions Media, to explore his unique path from travelling the globe as a snowboarder to leading a successful action sports media agency. 


Matt talks candidly about the early days of writing for snowboard magazines, navigating the challenges of entrepreneurship, and adapting to a rapidly changing industry. 


Whether you're into action sports or business innovation, Matt’s story is packed with valuable insights. Tune in, and don’t forget to subscribe and share!


Sports + Outdoor Mentors is a source of inspiration, motivation, practical career, and business lessons for future and existing sports and outdoor industry leaders.


Join us every other Sunday for a new episode.


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00:00 - Introduction 


03:00 - Matt discusses his early passion for skateboarding, snowboarding, and journalism.


05:00 - Serendipitous start in the industry and the influence of friends and mentors.


07:00 - Transitioning from freelance writing to co-founding ACM with Chris Moran.


10:00 - Importance of having a strong peer group and mentors.


12:00 - Evolution of his career from freelance work to business ownership.


14:00 - Learning on the job and the entrepreneurial spirit behind ACM.


17:00 - Challenges in the action sports industry.


19:00 - Impact of the 2008 financial crisis 


22:00 - ACM's transition to remote work in 2020 and its impact on company culture.


24:00 - The decision to become an employee-owned business.


27:00 - The importance of empowering employees and fostering a strong internal culture.


30:00 - Reflection on lessons learned,


32:00 - Matt’s advice for future leaders in the industry

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Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership

Riding the Waves of Change: ACM Co-Founder Matt Barr's Journey from Snowboarding to Business Leadership

Dan Trapp