Right Business: A new kind of real estate career - Built like a business from day one
Description
Keller Williams (KW) Singapore is the next-generation real estate model for today's consultants.
The agency, led by PropertyLimBrothers co-founder Melvin Lim, brings Keller Williams’ global franchise to Singapore with a platform-based model designed around one core idea: treat real estate consultants like business owners, not just salespeople.
Here’s what that looks like on the ground: consultants keep up to 94% of their commission earnings. They’re backed by an in-house Media-as-a-Service arm that gives them access to media studios, curated vendors, and AI-assisted content production, allowing them to focus on visibility, storytelling, and reach.
There’s also a revenue-sharing programme that allows consultants to build teams and earn from the people they onboard, giving them equity-style income that doesn’t disappear when they stop closing deals. That kind of model is rare in Singapore, especially one paired with this level of infrastructure.
On The Right Business, Hongbin Jeong speaks to Melvin Lim, Founder & Operating Principal, Keller Williams Singapore, to find out more.
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