DiscoverKnowledge at WhartonRipple Effect: Visual Marketing | Barbara Kahn and Zab Johnson
Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson

Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson

Update: 2025-07-01
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Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series.

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Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson

Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson