Coming in hot with this powerful conversation with Hope Zvara, sought-after speaking and business coach and the CEO of Mother Trucker Yoga®. Always fun talking with a fellow yoga lover!

We go deep on:

• Hope's journey into yoga which gave her a second chance as she entered addiction recovery

• How a chance encounter at a business event inspired her to shift her focus from owning a yoga studio to focusing on a niche market - truckers - with her unique brand of Mother Trucker Yoga

• Why believing “if you build it, they will come” is a mistake and what to do instead

• How to not get detoured and lost in cul-de-sacs by following crowds and instead trusting yourself

• Why you must know the problem you solve and speak from this place

• How to go from confused and unsure to all over the place as a speaker who is clear, direct, and aligned with your mission and audience

< CONNECT WITH HOPE ZVARA >

LinkedIn

https://www.linkedin.com/in/hope-zvara-77572935/ 

Instagram

https://www.instagram.com/hopezvara 

Hope’s Website

https://www.mothertruckeryoga.com/

< LET’S RISE >

Jenny’s Website

https://jennyfenig.com