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Risky Retail Media Decisions That Paid Off [Panel]
Description
In retail media, the biggest wins often come from bold, high-stakes decisions. In this episode, I sit down with a panel of industry leaders who share the risks they took that could have gone either way. From betting on unproven product colors, to pulling the plug on ads during peak hours, these stories will inspire you to rethink what it means to take a chance in retail media.
If you’ve ever wondered whether that big, scary idea is worth pursuing, this episode just might give you the courage to take the leap!
This episode is sponsored by Connected Commerce at Acosta Group
Timeline
[1:11 ] - Josh Clarkson on a strategy that garnered 750M impressions via the world’s largest box of chocolates.
[2:10 ] - Todd Weagant's gamble on a bold, exclusive headphone color that became an Amazon bestseller.
[3:57 ] - Neha Gupta Malik’s high-stakes “go dark” search strategy with Walmart and the lessons it revealed.
[5:18 ] - Why Connected TV (CTV) was a risky but rewarding investment for Mizkan America.
[6:40 ] - Chris Lowrey's leap from one hero keyword to a diversified retail media strategy.
Links & Resources
- Largest box of chocolates by Russell Stover - Guinness World Records
- Follow Josh Clarkson, Global Lead of Retail Media at Mars, on LinkedIn
- Follow Todd Weagant, Head of Sales at Masimo, on LinkedIn
- Follow Neha Gupta Mallik, Head of Connected Commerce at Mizkan America, on LinkedIn
- Follow Chris Lowrey, Brand Director at Our Home, on LinkedIn
- Subscribe to Retail Media Breakfast Club's daily newsletter
- Follow Kiri on LinkedIn
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