Risky data, supercars, and the future of advertising

Update: 2013-05-06

Description

In this week's podcast:

Businesses are keen to collect more data, but is there a point where data poses a risk? KPMG's Eddie Short thinks there is. Plus we speak to McLaren Group CIO Stuart Birrell about how he protects the car maker and F1 team's information.

And, in a new series of conversations with senior business leaders, we ask Lindsey Evans, president of ad agency TBWA, how technology has changed her industry.

Presented and produced by Stephen Pritchard

See acast.com/privacy for privacy and opt-out information.

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Risky data, supercars, and the future of advertising

#box-pro-ellipsis-173450004647631{-webkit-line-clamp:2;}Risky data, supercars, and the future of advertising

Risky data, supercars, and the future of advertising

Risky data, supercars, and the future of advertising