Rivian Layoffs: R2 Launch Gamble

Rivian Layoffs: R2 Launch Gamble

Update: 2025-10-24
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Rivian CEO announces surprise layoffs of 600+ employees just one day after unveiling a new e-bike. Insiders report shock and anxiety as the company slashes staff to focus on the upcoming $45K R2 SUV launch, a make-or-break moment Rivian hopes will mirror Tesla's Model 3 success and propel them beyond a niche market.

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Rivian Layoffs: R2 Launch Gamble

Rivian Layoffs: R2 Launch Gamble