Rivian Restructures: CEO Takes on Marketing as Layoffs Hit
Update: 2025-10-23
Description
Rivian CEO RJ Scaringe is shaking things up! He's stepping into the Chief Marketing Officer role amidst layoffs of 600 employees as the company preps for the R2 SUV launch. Facing tax credit losses and clean energy hurdles, Rivian's streamlining operations to boost customer experience and profitability. Is this a bold move or a sign of pressure in the EV market?
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