“We feel that we're at the forefront of digital transformation and see a tremendous opportunity to grow and to take share over the next five years…” - Rob Bodor

Nidhi Arora of Ayna hosts Rob Bodor, CEO of Protolabs, to discuss the transformative role of digital twin technology and AI in industrial manufacturing. Rob highlights how data analytics and AI are enhancing efficiency and customer experience, driving Protolabs’ leadership in the titanium economy.

As CEO of Protolabs, Rob Bodor has transitioned from internal operations to leading with an external focus. He has expanded the company’s digital capabilities, emphasizing AI, automation, and digital twins to transform manufacturing. With experience at McKinsey and other leadership roles, Rob brings a rich perspective on fostering innovation, empowerment, and calculated risk-taking.

Discussion Points

• Rob Bodor discusses Protolabs’ evolution from digital prototyping to a full-service manufacturing partner, highlighting its pioneering use of digital twin technology to automate processes and set industry standards.


• Rob reflects on his non-linear career, emphasizing the value of continual learning, diverse perspectives, and fostering a culture of innovation and empowerment.


• He explores trends shaping digital manufacturing, noting Protolabs’ use of AI and data analytics to boost efficiency and customer experience, with examples in pricing, quality checks, and operations.


• Rob concludes with insights on the industrial sector's future, driven by innovation and growth opportunities.

Ayna is a premier advisory and implementation firm in the industrial technology space, leveraging a team of experienced leaders to help companies and investors drive performance improvement and value creation. The host of this episode, Nidhi Arora, is VP of Content & Marketing for Ayna.AI.

For More Information

Rob Bodor LinkedIn

Proto Labs

Titanium Economy

Ayna.AI Website

Nidhi Arora LinkedIn