Rob Hoeijmakers

LLM-based conversational tools are revolutionizing all parts of the content ecosystem, including blogs by independent professionals.

Rob Hoeijmakers is an independent web strategist based in Amsterdam. He's using AI tools like Whisper and Perplexity to streamline and improve his research and writing workflows.

This lets him spend more time on his websites' information architecture and improves the business results he gets from his blog.

We talked about:

his work as a web strategist and his multiple blogs
his happiness with being able to delegate tasks to his LLM colleagues
the freedom that AI tools like Whisper give him to research, think, and ideate as he walks
how the abundance of content that AI tools provide helped him abandon his old scarcity mindset around information
the huge time savings he realizes from using AI-generated summaries of transcripts of interviews
how he uses AI tools to draft his blog content
his insight that the real value in his blog is in its information architecture
his preference for using his own images over AI-generated ones
the details of his content "knitting" which stitches together his current and prior content
the analytics tools he uses to track traffic to his blog
how he uses his blog as a conversation starter

Rob's bio
Rob Hoeijmakers is a passionate web strategist with over 30 years of experience. Known for his curiosity and love for recognising patterns, he excels in crafting engaging content and innovative web solutions. Rob writes insightful blogs and is a hands-on builder of content, chat, and messaging platforms. A dynamic public speaker, he frequently discusses web strategy, digital marketing, and AI, always focusing on enhancing user experiences and client success.
Connect with Rob online

LinkedIn
Instagram
Twitter
Web Strategies
Web Strategies (Netherlands version)
Chat voor Bedrijven (Chat for Business)

Video
Here’s the video version of our conversation:

https://youtu.be/FRaHqLRWT9k
Podcast intro transcript
This is the Content and AI podcast, episode number 28. Many of the stories you read in the media about the adoption of AI tools cover enterprise workflows and other uses in large organizations. It turns out that LLM-based applications can also help tiny, one-person companies. Rob Hoeijmakers is an independent web strategist based in Amsterdam. AI tools like Whisper and Perplexity have revolutionized his research and writing workflows, letting him focus on his websites' information architecture and the business of blogging.
Interview transcript
Larry:
Hi everyone. Welcome to episode number 28 of the Content and AI podcast. I am really happy today to welcome to the show Rob Hoeijmakers. Rob is a web strategist based in, are you in Amsterdam? I forgot.

Rob:
Yes. Amsterdam.

Larry:
Amsterdam. Yeah, in Amsterdam here in the Netherlands. I'm also here in the Netherlands. And also as part of any web professional nowadays, he blogs a lot and we were talking at an event a few weeks ago about his blogging and I said, Oh, tell me more. And I'm like, wait, I have a podcast. Let's talk about it on the podcast. So anyhow, welcome Rob, tell the folks a little bit more about what you're up to these days.

Rob:
Yeah. My name is Rob Hoeijmakers. I'm a web strategist and for content marketing, I blog a lot. It's not only marketing, it's also way of learning and keeping up. I am into LLMs driven chat bots. I did it with the ReSViNET, which is on the, which is RS virus thing. So that's something I'm working on currently. And then of course for my blogging, I write a blog in English, I write a blog in Dutch and I have another one in Dutch on chat for companies. That's what I do.

Larry:
Oh, nice. And the main thing, you do a lot, like all of us these days, but what I really wanted, hoping we can focus the conversation around is the way AI has helped you in your blogging workflow.