Ever wondered how a trivia host transforms into a powerhouse wedding event specialist? Meet Rob Maher of Elite Entertainment, who joins us on this enlightening episode to share his incredible journey. His company isn't just about DJs spinning tracks—it's an all-encompassing event extravaganza with photo booths, high-tech lighting, and LED dance floors, all delivered with a genuine kindness towards clients and vendors. We even get a taste of how Elite's DJ Ethan turned a standard wedding into a memorable bash with a perfectly timed "Devil Went Down to Georgia."

Navigating the DJ business requires more than just a good ear for music; it demands savvy operational strategies and a solid team. In this candid chat, we lay out the perks of running a multi-op service, such as Elite's decade-long success in maintaining reliable backup DJs and their personalized client service led by full-timer Josie. We delve into why Elite chooses to employ their DJs instead of contracting them out—following IRS guidelines to a tee—and their ambitious goal to expand their roster to 20 by the wedding season's peak, ensuring every event hits the right note.

The event industry is a complex dance of talent and logistics, made even more intricate by the pandemic's lingering effects. We tackle the decision-making process behind hiring employees versus contractors, weighing the challenges and benefits of each, especially in light of COVID's tumultuous impact. There's also a spotlight on the indispensable practice of networking, as we underscore the upcoming NACE meetings where wisdom from industry pros promises to spark growth and innovation. So, tune in for a dose of inspiration and an insider's look at thriving through the wedding season hustle.