Robby Sansom: Force of Nature, Regenerative Agriculture, Demystifying Meat Labels, Food Elitism and the True Cost of High-Quality Meat
Description
In this episode of Healing the Source, Claudia sits down with Robert (Robby) Sansom, Co-Founder and CEO of Force of Nature, a regeneratively sourced meat company based in Austin, TX. Robby shares his journey from CFO/COO at EPIC to co-founding Force of Nature with the mission of creating a global regenerative supply network.
Together, they dive into the myths and realities of the meat industry, tackling topics like:
- Food elitism and the true cost of high-quality meat.
- Demystifying meat labels such as “organic,” “all-natural,” and “prime.”
- Why chicken might not be the best protein source.
- The misuse of terms like "pasture-raised" and how to navigate them.
- Practical tips for sourcing the best protein, including questions to ask your local farmers.
- The environmental and ethical impact of Big Ag and why consumers should care about how their meat is produced.
- Addressing claims from the vegan movement that "regenerative agriculture" is just greenwashing.
Robby also explains why regenerative agriculture is a beacon of hope for the future of our planet and how individual choices can have a massive impact on the food system and the environment.
Tune in to learn how eating meat can be part of a solution for both your health and the health of the planet. Don’t miss this inspiring conversation packed with practical advice and actionable insights!
Resources:
Shop regenerative meat and get 15% at ForceOfNature.com with code: HEALINGTHESOURCE15
Follow the host, Claudia, on Instagram and check out her website
Shop Puori grass-fed protein powder + supplements (Clean Label Certified and third-party tested!!!) discount code: HEALINGTHESOURCE
Shop Purity Woods Organic skincare discount code: CLAUDIA
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