Five-time world champion steer wrestler Luke Branquinho! Ever wondered what drives a rodeo legend to risk it all to be their best? Luke reveals the raw nerves and adrenaline rush of competing at the 2025 American Rodeo after a three-year hiatus, proving he’s still got it. From his iconic “shake” that lit up arenas to hilarious behind-the-scenes carpool karaoke with rodeo stars, Luke’s stories will hook you.

Discover how he battled injuries, balanced family sacrifices, and found purpose after retiring from the arena. His candid take on mental toughness will inspire you to chase your own dreams. Plus, hear about his new ventures, from podcasting to custom boots, and why he’s riding the wave of rodeo’s booming popularity.

Tune in for unfiltered wisdom, laugh-out-loud moments, and a glimpse into the heart of a cowboy who lives to love what he does. Don’t miss this chance to learn from one of rodeo’s elite. Enjoy the show!

This episode is brought to you by Kimes Ranch and Kerry Kelley Bits and Spurs. 

00:00 The Journey Begins: A Rodeo Dream
11:01 Finding Your Path: The Pursuit of Passion
21:49 The Pressure of Competition: Mental Strategies for Success
33:05 Life After Rodeo: Transitioning to New Adventures
39:32 The Origin of the Shake
40:35 Rodeo's Growing Popularity
42:39 The Future of Rodeo and Music Collaborations
43:44 The Nashville Rodeo Experience
46:51 Lessons from Early Career Failures
49:29 Advice to My Younger Self
50:10 Understanding Steer Wrestling Techniques
52:54 The Importance of Horsemanship
53:35 Raising the Next Generation of Rodeo Athletes
55:44 Insights from Podcasting
58:39 Rapid Fire Questions and Personal Reflections