DiscoverMan In The MirrorRodrigo Nikaido - Co-owner & Global Growth Director at Aromaria. Mexican luxury interior fragrance brand
Rodrigo Nikaido - Co-owner & Global Growth Director at Aromaria. Mexican luxury interior fragrance brand

Rodrigo Nikaido - Co-owner & Global Growth Director at Aromaria. Mexican luxury interior fragrance brand

Update: 2025-03-19
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This week I had the pleasure of talking to Rodrigo Nikaido who is co-owner and Global Growth Director at Mexican luxury interior fragrance brand Aromaria. 


Aromaria recently opened their flagship European store on Regent Street in London and it’s a stunning expression of Mexican creativity and flair fused with an elegant, minimalist aesthetic. The brand is known for candles, room sprays and giant ‘perfume sticks’, which are available as 50cm (M) & 1.2m (XL) incense sticks in a variety of scents. All the fragrances are developed in Grasse, France and the products are crafted in Mexico. If you’re ever in Central London the Aromaria store is well worth a visit, you can even craft your own bespoke fragrance. 


Rodrigo mentioned the following products during our conversation:


Aromaria - Cabinet de Curiosities Incense Sticks 

https://www.aromaria.co.uk/products/buddhas-apprentice-pure-perfume-stick-collection


Aromaria - Fresh White Room Spray, Grapefruit Room Spray

https://www.aromaria.co.uk/collections/room-sprays


La Mer - Lip Balm

https://www.spacenk.com/uk/skincare/lipcare/lip-balm/the-lip-balm-MUK200034795.html


Rodrigo uses fragrances from - Amouage, Byredo, MFK, Orto Parisi - as well as fine fragrance that Aromaria is developing for release soon.


You can find Aromaria on IG here:

https://www.instagram.com/aromariamx


Online at: 

https://www.aromaria.co.uk/ (UK)

https://aromaria.mx/ (Rest of the world) 


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https://www.instagram.com/maninthemirrorpod/


On TikTok:

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Thanks to Anders Sundberg for ‘Man in the Mirror’ sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music. Special thanks to Bacchus Agency for arranging the interview.



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Rodrigo Nikaido - Co-owner & Global Growth Director at Aromaria. Mexican luxury interior fragrance brand

Rodrigo Nikaido - Co-owner & Global Growth Director at Aromaria. Mexican luxury interior fragrance brand