Roger is responsible for creating a consistent and compelling brand presence that gives Guilford competitive distinction in the marketplace. His marketing team collaborates College-wide to conceive and execute effective strategies for growing and sustaining success in student recruitment and retention, as well as donor support. 

For 14 years, Roger served at the cabinet level at Concordia College (Minnesota), as senior director of communications and marketing. He was communications director and news bureau director in his first three years at the college, 1998-2001, and worked under four presidents. 

At Concordia, Roger championed major repositioning initiatives to elevate the college’s brand and developed marketing communication strategies that contributed to 4 percent gains in the freshmen academic profile and first- to second-year student retention. His leadership also included brand development for Concordia’s Offutt School of Business and co-founding a new employee brand orientation program.

In addition to his work in higher education, Roger was sports director and anchor at KXJB-TV in Fargo, N.D., 1991-98.

A 1984 graduate of Concordia with a bachelor’s degree in communications, Roger earned his master’s degree in organizational leadership from the University of Denver in 2013. His master’s thesis focused on the urgent need for private higher education institutions to re-imagine and retool their marketing strategies based on research.