In this episode with Ashish Gupta, we discuss consumer purchase and usage behaviour with respect to Room Air Conditioners and how consumer behaviour can be steered towards more environmentally conscious choices. He talks about how consumer behaviour and preferences have evolved over the past couple of years, the role of star labelling in shaping consumer choices, and the significance of the Run@24 campaign in encouraging RACs users in India to use their RACs at 24°C or above.