Running OrangeTheory to Trash - Bret Borock’s Wild Franchise Ride
Update: 2025-06-05
Description
Bret Borock co-owned 5 Orangetheory studios—including one of the top 10 locations in the country. At the peak, they were printing cash. But when COVID hit, he nearly lost it all.
The deal fell through. And Bret had to wait until 2024 to finally exit.
So what did he do next?
He went from boutique fitness… to garbage.
He bought into Smash My Trash—and then doubled down with a Heavyweight Waste franchise.
In this episode of FranDawgs Uncut, Bret unpacks:
– How he scaled top-performing Orangetheory studios
– What it’s like trying to sell a business during a crisis
– Why he bet on the unsexy world of commercial waste
– The surprising playbook that works across both fitness and trash
Enjoy!
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