Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook
Description
If you think influencer marketing is only for B2C brands, think again.
If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand.
In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline??????
Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August.
If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026.
Thanks, Jess!
United States
