On September 19th, we break down the escalating war of words ahead of the Ryder Cup at Bethpage, LIV Golf anointing Jon Rahm its champion, and remember the life of a Minnesota golf legend.

RYDER CUP COUNTDOWN: BETHPAGE BEDLAM

• With just one week until the Ryder Cup, the war of words is hitting a fever pitch. Players are bracing for what Justin Rose calls "absolute chaos" as Rory McIlroy makes a bold promise to win on US soil.
• Rory McIlroy: "Winning a Ryder Cup away from home is the biggest accomplishment in golf... And that's what we're going to do at Bethpage."
• Former President Donald Trump is scheduled to attend on Friday, adding another layer of spectacle. Chubby Chandler shared a wild anecdote about Trump's views on cheating in business, with women, and on the course.

LIV GOLF: THE KING IS CROWNED

• Liv Golf has officially crowned Jon Rahm its 2025 Individual Champion. We dive into their marketing strategy of manufacturing a legend in real-time, using slick video packages to build a narrative around their biggest star.
• The league released a "Top Five Shots" video package to immediately cement Rahm's dominant season in the minds of fans.
• This move highlights LIV's focus on creating defined stars and season-long narratives, a stark contrast to the PGA Tour's week-to-week model.

IN MEMORIAM: JOHN HARRIS

• We end on a somber note, remembering Minnesota golf legend John Harris, who passed away at 73. A titan of amateur golf, his career was highlighted by a memorable victory at the 1993 U.S. Amateur.
• Harris on his 1993 win: "To have my son on the bag, that was the ultimate."
• His victory at age 41 made him one of the oldest champions in the event's history, a testament to his enduring skill and passion for the game.

Quick Hits

Marcus Armitage leads the FedEx Open de France after a 64 • Brooks Koepka shoots 69 in his Ryder Cup tune-up • Tiger Woods drops new all-black Sun Day Red apparel with the tagline, "The difference between good and great? It's in everything."

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