In this episode of The Translation Company Talk we discuss marketing for language services companies (LSCs) in the digital age where businesses harness online channels for business translation, video transcription and translation, and overarching contract translation. We cover a number of topics including personal branding, influencer marketing, marketing your translation business and establishing a marketing strategy that achieves your company goals.

I had the pleasure of interviewing Kathrin Bussmann, head of Verbaccino Inc., a strategic marketing consultancy that helps digital-first B2B companies build their global brand. She is also the host of the Worldly Marketer podcast. 

In particular, we explore brand positioning and how most LSCs do not align their mission with client's needs, which is the reason for disappointing results. We also address a number of topics related to finding your translation services niche and creating a focus to establish your business while providing niche, targeted translation services. Whether you provide business translation, software localization, video translation or any related services, you will find this conversation very useful.

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