In this episode, we go through the key learnings from the book Hooked by Nir Eyal. A must-read for all B2C product owners and marketers, Hooked provides a framework for marketers to create products that not only bring users to their Apps or Products but keep them engaged and loyal.

We explore the Hooked Model in detail, going through the 4 stages of a user's journey and examples of how the Hooked model is used in the real world.

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