DiscoverThe Agile TruthS03 E05: Deep understanding of users
S03 E05: Deep understanding of users

S03 E05: Deep understanding of users

Update: 2023-08-30
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You are not your users. This should never be forgotten in project work. Clients frequently come up with ideas without properly considering the needs and desires of their users. This can stem from the fear of losing control or disappointing stakeholders, as not all wishes can be accommodated. Martin Schissler enlightens us on how he successfully conveyed the significance of user research to his client and effectively addressed his concerns, proving that their fears were unwarranted.

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S03 E05: Deep understanding of users

S03 E05: Deep understanding of users

IBM iX DACH