Handshakes feel friendly until someone stops paying. We sit down with corporate and M&A attorney Brandon Woodward to map a smarter way to build, protect, and sell a business, without losing sleep or leaving money on the table. From prosecutor to in-house counsel to founding partner, Brandon shares how a client-first model, disciplined systems, and strategic networking create leverage for small and mid-sized companies that rarely see “big law” attention.

We get specific about where deals go sideways and how to prevent it: tight operating agreements that outsmart bad state defaults, buyout terms that preserve friendships, and succession plans that make a firm salable. Brandon explains why you should “kill the hero” by shifting from a personality-driven brand to a durable identity, so your practice or company carries value beyond the founder. He also shows how to find hidden equity, valuable dirt under modest shops, books of business that throw off reliable cash, and competitors willing to pay for peace.

AI takes center stage as a practical co-pilot. Hear how legal-specific tools summarize 70-page leases, flag non-market clauses, and suggest risk language you didn’t think to include. The secret is targeted prompts and a lawyer’s judgment, AI as your sharpest first pass, not your final draft. We also talk team-building by strengths using DISC profiles, pairing rainmakers with grinders, and installing a 3x rule for every hire or software purchase. Pay profit first, price your value, and stop running an expensive hobby.

Reach Brandon here:
https://www.wkfklaw.com/
https://www.instagram.com/bizlawbrandon/

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Leadership In Law Podcast with host, Marilyn Jenkins
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