S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

Update: 2020-02-24

Description

This week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing.

For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

Music: May the Chords be With You by Computer Music All-Stars

Copyright: Attribution: creativecommons.org/licenses/by/4.0/

Comments

In Channel

S05 E09: Asifa Lahore, Britain's first Muslim Drag Queen

2021-08-2623:25

S05 E08: Verizon's Mark Melling on virtual reality, the metaverse, NFTs and more

2021-08-1931:00

S05 E07: Student Beans' Ryan Murphy on the student spending trends of 2021

2021-07-0916:32

S05 E06: YouGov share a preview of their brand new As Told By Teens research

2021-07-0820:40

S05 E05: Archrival's Clint! Runge on what we get wrong about digital natives

2021-07-0118:12

S05 E04: Anne Marie Gianutsos from The Drone Racing League introduces the tech-setter generation

2021-06-1021:19

S05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategy

2021-06-0224:56

S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

2021-05-2121:51

S05 E01: Steve Keith on launching The Queer Student Awards

2021-05-1428:59

S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

2020-12-2121:58

S04 E07: Eastpak's Chris Delahunty on the secret to staying relevant to young people for 70 years

2020-12-1427:40

S04 E06: Amy Smith on what brands can learn from TOMS' purpose-driven strategy

2020-10-1927:28

S04 E05: Krishna Daswani on how Uber adapted during the pandemic

2020-10-1221:37

S04 E04: Archrival's Clint! Runge on how Covid-19 has transformed youth marketing

2020-08-2423:07

S04 E03: Jim Cregan on the story behind Jimmy's Iced Coffee

2020-03-0218:39

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

2020-02-2425:45

S04 E01: Extinction Rebellion's Will Skeaping on how marketers can save the planet

2020-02-1721:44

S03 E09: LA Sparks' Danita Johnson on doing good through sports

2019-10-0711:36

S03 E08: Jacee Scoular on how Hollister stays relevant to young consumers

2019-09-3016:45

S03 E07: Contiki's Toni Ambler on how Gen Z is transforming the travel industry

2019-09-0916:40

00:00

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

#box-pro-ellipsis-175787356555257{-webkit-line-clamp:2;}S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports

Voxburner

S04 E02: British Esports Association CEO Chester King on why brands should embrace esports