S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

Update: 2020-12-21

Description

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy.

For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

This episode is sponsored by Dig-In. Read about their latest student research at www.voxburner.com/blog-source/2020/11/27/best-time-to-market-to-students

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S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

#box-pro-ellipsis-17578920766843{-webkit-line-clamp:2;}S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy

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S04 E08: Nicola Simmons on Ben & Jerry's' influencer strategy