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SPOTLIGHTED BOOK : Images of Organization by Gareth Morgan
with guest, Vincent Musolino

Big Ideas:

• We talk of organizations as metaphors
• We speak in metaphors and stories
• Some metaphors are older than time
• Analysis of what we do, drawn from metaphors
• The 8 Metaphors - Orgs and Machines, Organisms Brains, Cultures, Political Systems, Psychic Prisons, Flux and Transformation, Instruments of Domination
• Metaphors drive our images and our language, and thus our structures and processes
• Humans driven from the outside (social) more than the inside (psychology)
• "Culture eats strategy for breakfast" ~Peter Drucker
• Recognize the dynamic nature of organizations - we are more than our org chart
• Could be a book that you don't have to read from start to finish
• Listen for the words/phrases that your clients or colleagues use and match it to the corresponding metaphor - read that part
• Good for better understanding your organization - better book for outside vendors
• What does understanding the metaphor change?
• Understanding the metaphors allows you to predict upcoming challenges
• Using one metaphor is dangerous - it's too reductive
• Multiple metaphors can shift perspectives and allow you to see new ways of working
• Play around with metaphors within meetings - create debate
• Not book circle specific

Mentioned Resources/People:

• Peter Drucker
• Edward de Bono - Thinking Hats
• Clean Language - David Grove
• Book: Own Your Armor - Michelle Brody

Guest Info:

Vincent Musolino is the founder of COAPTA, where he works as a leadership coach and trainer. He works in both French and English.

Website: https://www.coapta.ch/
LinkedIn: https://www.linkedin.com/in/vincentmusolino/
Podcast (in French) : https://www.coapta.ch/category/podcast/

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