S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

Update: 2021-05-21

Description

This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021.

This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July.

For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.

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S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

#box-pro-ellipsis-175786090230569{-webkit-line-clamp:2;}S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021

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S05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021