DiscoverJUST BrandingS06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

Update: 2025-10-21
Share

Description

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth.



Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

Jacob Cass