Starting Over: A Midlife Entrepreneur's Journey with Juliette Fallowfield

In this episode, Jo interviews Juliet Fallowfield, a seasoned PR professional and podcaster with over 25 years of experience with luxury brands like Burberry, Chanel, and De Beers. Juliet shares her transition from a corporate career to founding her own PR and podcast consultancy, Fallowfield and Mason, in 2020 amidst personal and professional upheaval. They discuss the advantages of starting a business in midlife, the importance of self-knowledge and financial planning, and the unique challenges faced by midlife entrepreneurs. Juliet elaborates on how her podcast 'How to Start Up' was born out of her desire to help others by sharing her journey and the wisdom she garnered from numerous entrepreneurial friends.

00:00 Welcome to the Midlife Entrepreneur Podcast

00:23 Juliette Fallowfield's Career Journey

02:40 The Turning Point: Personal and Professional Challenges

04:32 Starting a Business During a Pandemic

06:43 Launching the 'How to Start Up' Podcast

08:39 The Advantages and Challenges of Midlife Entrepreneurship

12:47 PR and Podcasting Services at Fallowfield Mason

15:04 The Importance of Storytelling in Business

18:40 Navigating Sales and Client Relationships

22:01 The Importance of Asking for Help

22:37 Embracing Midlife Challenges and Blessings

24:18 Recognizing Your Value and Pricing Strategies

26:06 The Power of Energy and Pro Bono Work

28:31 Navigating Business Growth and Economic Challenges

31:08 Self-Discovery and Financial Planning

36:21 Burnout and the Feather-Brick-Truck Theory

38:25 Gratitude and Lessons from Redundancy

40:39 Conclusion and Final Thoughts

Juliette’s 3,2,1:

3 things you’ve invested in that have been worth every penny:

1.           Counselling to support her through grief and loss

2.          The Team who are fantastic and inspire her every day

3.          Flights, she loves travel

2 things you wish you’d done differently:

1.           Looked after myself and not burnt out

2.          listened to myself and my body more, prioritised self-care

1 person you’d like to thank:

1.           The Graff’s for making me redundant, without which I wouldn’t be here with you today. 

Fallowfield and Mason PR and Podcasting Consultancy www.fallowfieldmason.com
Instagram @fallowfieldmason
Juliet's podcast is called 'How to Start Up'

Edited and produced by Jo Glynn-Smith 2025. Recorded on location at Eight Works Podcast Studios, Eight Moorgate, 1 Dysart Street, London, EC2A 2BX
Email eightworks@eightclub.co.uk 

Jo is a professional coach, writer, and speaker, specialising in transformation and change.
Instagram @jojoglynnsmith
TikTok @TheMidlifeEntrepreneur
Email me: enquiries@joglynnsmith.com
www.joglynnsmith.com