S1 E5: Health & Fitness Edition — Wellness on Air: Exploring DR & Awareness focused ads on Flagship Shows from brands like Butcher Box, LMNT, Canva, and Mailchimp
Description
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Tune in to Season 1, Episode 5 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making their mark on flagship shows in the health and fitness industry. Get ready to be inspired and informed as we explore the intriguing relationship between podcasts and brand promotion.
Join us in this episode as we explore the dynamic realm of health and fitness shows, focusing on the utilization of direct response (DR) and awareness-focused ads on flagship programs. Get ready for an engaging discussion that showcases a diverse mix of advertisements from both consumer packaged goods (CPG) and software-as-a-service (SaaS) companies.
In this episode of Make Better, we'll delve into how Butcher Box promotes its premium-quality, ethically sourced meats to health-conscious individuals, and absolutely killing content to ad bridging. Discover how LMNT, a popular electrolyte drink company, captures the attention of our listeners by emphasizing the importance of proper hydration during workouts how Andrew Huberman integrates it into his daily life.
In addition, we'll explore Canva, a versatile graphic design platform that focused on awareness rather than conversions for this ad spot. Lastly, we'll examine how Mailchimp, a leading marketing automation platform, leverages flagship shows to reach health-focused business-conscious listeners and promote a new "messaging angle" for what their product offers as they scale.
Throughout the episode, we'll discuss the potential impact of these ads on listeners and the podcasting landscape. We'll analyze the effectiveness of DR and awareness-focused advertisements, examining how they resonate with our audience and contribute to the success of these prominent brands.
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