S1 Ep14: Ludic Insights, Episode14: Connecting with Digital Humans
Update: 2020-02-25
Description
Sybille Chrissoveloni & Vikki Stewart from DDB Worldwide, one of the world's largest and most influential advertising and marketing networks, join Paul Ashcroft and Garrick Jones to explore what is takes to connect to Digital Humans.
How do you bring the global brand idea to life in different cultures, languages and markets in a digital world? What does it mean to connect with digital humans? How do you tell your story while remaining contextually relevant and personal to every individual you are targeting? Top tips and insights on creative idea development, storytelling, omnichannel response to digital humans changing behaviours, the role of data and the future of advertising.
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Produced by John McGinty & Aliki Paolinelis
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Produced by John McGinty & Aliki Paolinelis
Ludic Insights is brought to you by the Ludic Group, leaders in digital transformation. Ludic is a global consulting and design business, enabling clients to make more powerful decisions, implement and transform. Ludic enable people to transform the way they live, work and learn across time and distance. Their award-winning digital tools enable organisations design and deliver blended or exclusively virtual experiences that accelerate decision-making & align strategically, engage their people and build capability through powerful learning programmes with transformative results.
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