Join Gareth Hawkins and Alfie Lambert for another insightful Buy-side Breakdown as they analyse the potential acquisition of a creative and digital agency based in Warwickshire. Currently listed at an ambitious valuation, Gareth and Alfie explore the agency's strengths, potential growth opportunities, and risks - including AI's transformative impact, client concentration, and platform dependencies. They discuss realistic valuations, deal structures, and who might be the ideal buyer for this agency.



If you're actively looking to acquire a business or exploring the SMB acquisition market, this episode offers practical insights on assessing agency opportunities and navigating broker expectations.



Timestamps:



[00:00 ] Introduction and Symposium Recap

[03:18 ] Overview of the Agency for Sale

[05:42 ] AI: Threat or Opportunity for Creative Agencies?

[09:06 ] Revenue & Recurring Income Analysis

[09:54 ] Valuation Realities and Broker Challenges

[13:15 ] Financial Performance and Credit Management

[16:06 ] Price vs. Risk Assessment

[19:09 ] Owner Dependency & Client Concentration Risks

[22:54 ] Technology & Platform Dependency (Umbraco CMS)

[23:32 ] Strengths: Quality Clients and Impressive Portfolio

[25:03 ] Who Should Consider Buying this Agency?

[27:13 ] Could an Employee Ownership Trust Work?

[28:31 ] Final Verdict: Thumbs Up or Thumbs Down?

[30:33 ] Advice for Sellers on Realistic Valuations

[34:06 ] The Importance of Exit Readiness

[35:01 ] BizCrunch Updates & Future Plans

[36:29 ] Closing Remarks and Call-to-Action



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