S1 Ep26: Breaking Down FTC Guidelines
Update: 2022-02-09
Description
According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from the FTC to review and be aware of in various influencer capacities.
Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry.
FTC.gov/influencers
FTC Guidelines Disclosures 101 for Social Media Influencers
12-page FTC document of testimonial example situations
FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE
Follow Influencer Marketing for Destinations on Social Media!
Instagram
Twitter
Pinterest
NEW! Transcripts
About Relic
www.relicagency.com
Facebook
Instagram
Twitter
Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry.
FTC.gov/influencers
FTC Guidelines Disclosures 101 for Social Media Influencers
12-page FTC document of testimonial example situations
FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE
Follow Influencer Marketing for Destinations on Social Media!
NEW! Transcripts
About Relic
www.relicagency.com
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