According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from the FTC to review and be aware of in various influencer capacities.

Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry.

FTC.gov/influencers 

FTC Guidelines Disclosures 101 for Social Media Influencers

12-page FTC document of testimonial example situations

FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE

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About Brand Revolt

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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.

To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.